COMPANY PROFILE BRAND HISTORY BRAND POSITIONING  
 

Royalcover was founded in the middle of the last century in Florence, the world's capital of art. Over the past 50 years, Royalcover has inherited and passed on the romantic and unconstrained design concept of Italian fashion culture, showing more respect for the personality of consumers and constantly adding the most popular fashion elements of the present age, making every style of Royalcover Hometex product the classic of classics, like art treasures.
Royalcover is an expert at weaving long-staple Egyptian cotton, a high-quality cotton commonly known as the “platinum of cotton”. The cotton has longer fibers and superb quality, and the fabric made from it is famous for its softness and shine all over the world. Meanwhile, Royalcover also chooses high-quality Chinese silk to develop silk products. Its silk quilt covers, silk pajamas and so on are soft, air-permeable and very comfortable.

  So far, the Royalcover brand has left its elegant footprints in countries and regions like Europe, America, the Middle East and China, and won universal praise from local fashion personages and elite with its noble and elegant style. Now, Royalcover has settled down in China. In 2006, Royalcover joined hands with Ren Dahua and Qi Qi, a couple who were chosen as happy ambassadors of Royalcover Hometex (Asia-Pacific) Co., Ltd. and embarked on their happy journey in China with the image of a Mythic Couple. Just as Royalcover's brand concept “sharing happiness” implies, Royalcover not only enables more people to enjoy the wonderful experience of having Royalcover products but also hopes to bring China a classic home life art with a long history and share it with all of those who pursue perfection.
 
       
 
 
上海罗卡芙家纺有限公司版权所有 2007      Copyright by Shanghai Royalcover Hometex Co.,Ltd.